A vehicle is typically the most expensive and complex consumer device that we own. We expect it to keep up with the rest of our devices that produce and consume a rapidly growing set of media and social data. We also expect vehicles to be 100 percent reliable and to keep us safe. Meeting all of these needs is a challenge for manufacturers that have a growing set of requirements themselves. For instance, manufacturers need better data from their vehicles to increase reliability, manage the complex interactions between control systems and media/communication systems, anticipate problems, and enhance customer experience and safety. And by the way, data should increase profitability for the manufacturer and strengthen customer engagement.
Apart from the technical and logistics issues, larger business issues also appear. For example, how do you effectively manage hundreds of millions of lines of code distributed across multiple in-vehicle computing devices? Additionally, the pace of change for internet and mobile-oriented technology is on the order of 6 to 12 month cycles, yet vehicles are expected to be in the market for ten years or longer.
These business challenges require a vehicle to behave like a flexible computing platform – not unlike the transformation IT went through with the web about 20 years ago. It follows that vehicle manufacturers will require similar solutions: industry standards and interfaces combined securely with a modern development platform to build, deploy and update applications. Get the whitepaper here.
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