Chatbots Help Reach Millions Of First-Time Appliance Buyers In India by Alexa Weber Morales

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In India, hundreds of millions of people are only starting to get reliable electricity, meaning for the first time they’re potential buyers of appliances such as a fan or lamp. And yet, even though that kind of consumerism is new, these would-be customers still have the characteristic impatience of millennials: “These are 10-second people—if they don’t get an answer in 10 seconds, you lose their attention,” says Anant Bajaj, a managing director for Bajaj Electricals, a lighting, engineering, electric utility, and appliance maker based in Mumbai.

That explains why Bajaj Electricals is testing chatbots, which will let customers use SMS to report a problem with an appliance, request a demo, or schedule an appointment with a technician. Read how chatbots work, and how they could shape the way people engage with makers of consumer products.

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