IFFCO Empowers Employees and Customers with Oracle Digital Assistant by Sahiz Kaur


Indian Farmers Fertilizers Cooperative Limited (IFFCO) is the biggest co-op in India. They are one of the largest manufacturers and marketers of fertilizers. Many of their employees and customers come from a lower economical background and lack formal education. This creates a challenge as the majority of the farmers cannot afford to purchase laptops or computers to access information, products, and services provided by IFFCO. However, nowadays everyone has a smartphone and IFFCO decided to leverage that along with Oracle Digital Assistant to meet their users where they are.

In order to purchase fertilizers, farmers have to travel physical locations, wait in line, and look for a friend or a colleague who can help them complete necessary transactions. With Oracle Digital Assistant with Voice, IFFCO has empowered its entire workforce of 5000 employees and customers to take control of their needs and requirements. The employees can easily complete HR and financial functions from their smartphone. In their own language, the farmers can quickly ask the assistant if there is enough inventory available for him to pick up before he makes a trip. Without any training required, they can talk to the assistant in their natural language and complete a task. Read the complete article here.

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