Fast-Evolving Digital Assistants are Getting More Attention from Manufacturers by Paul Vallejo


Manufacturers are facing a number of challenges as they adapt to the new normal of today’s disruptive business environment. Many challenges aren’t new to manufacturers per se, but COVID-19 has brought certain priorities to the forefront. These include:

· Finding new ways to engage customers who have rising expectations for service

· Adapting the workforce to remote work environments and managing essential employees dealing with new safety rules at facilities

· Enhancing business planning to improve agility and resiliency

Although manufacturers face considerable obstacles, there are technological solutions available today that can strengthen a company’s success rate in these areas. One of these technologies is digital assistants – the new name for AI-powered chatbots.

Digital assistants can be implemented rapidly to make an immediate impact on a manufacturer’s business productivity through automation of business processes. Digital assistants have moved beyond the simpler chatbots of days past to highly capable and flexible tools. Customers and employees, in both B2B and B2C contexts, can significantly increase their levels of productivity and engagement thanks to digital assistants integrated with backend applications like HCM, CX, ERP and SCM. Read the complete article here.

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