Congratulations to Victoria University on the successful campaign using Digital Assistant to help prospective students discover opportunities in higher education! By Barry Hiern


Victoria University’s history dates to 1916, when it first opened as the Footscray Technical School. Over subsequent decades, the school expanded to include degree courses across several academic disciplines, becoming the university it is today. 

Victoria University (VU) still offers both vocational and academic courses, and ranks within the top 2% of universities worldwide*. It is one of Australia’s largest and most culturally diverse education institutions, with an award-winning ‘VU Block’ learning model and strong ties to industry. As one of the few dual-sector universities in Australia, VU offers unique opportunities for students to move between its TAFE and university divisions. And, with work experience embedded into the curriculum, the university prides itself on producing successful, job-ready graduates. Victoria University continues to innovate, offering small, supportive classes in sequence – rather than large lectures concurrently – in what it aptly calls “The New Way To Do Uni”. Read about our ongoing partnership with Victoria University, and the remarkable campaign where Oracle Digital Assistant and cutting-edge AI technology gave students a thoroughly modern, interactive online Open Day.

Introducing “VU Assistant” for 2021 Virtual Open Day

The annual VU Open Day event lets prospective students experience campus life, get course information and have their questions answered by staff and current students. Due to COVID restrictions, the 2021 Open Day was implemented online ( – with the goal of optimising the experience for prospective students. Read the complete article here.

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